I did some 3D rendering/perspectives early in February for a proposed housing development in Jo-burg. Again: this is not my design – i just modeled and rendered what the architect had designed. (i do have some suggestions though..) As the project is still at concept stage the materiality and design of the actual building is not yet defined. The purpose of these perspectives was to “sell” the social space/ green space / interaction space/ relaxation space. The focus thus falls on the people and landscaping – they are in a sense the main characters in this slide show. While i normally use people’s silhouettes to indicate scale and use of a building, the focus here was of experience.
I often feel that when “photo-real” people are used the client ends up focusing on the people in the image rather than the function the serve. (men are often distracted by pretty women, or “the people are the wrong colour.” …) For this project, there are no real buildings to take attention away from – the housing units in this case plays more of a supporting role. I guess in the end the lessons are: know your client, know the focus of the presentation. Here are the perspectives i did for the courtyard, cafe, circulation spaces and the jogging route.
I personally feel that 3d perspectives are like representing the dream: dreams seem to make sense when you are in them although sometimes things seem to be a little out-of-place. The point is, i don’t want to trick the viewer into believing that he/she is looking at the real thing – it’s a dream and the point is to realize the dream. Good for people who’s goal is to achieve photo-realism – it’s not mine.